The DA Story
| Mission | |
|---|---|
| Our mission is to assist as many people as possible in identifying, connecting and pursuing their dreams and passions and developing, using and expressing their gifts and talents. |
Why Discovery Avenue
Since my late teens, I have felt a deep passion for seeing people pursue their dreams and reach their full potential. I have always encouraged others to take steps toward their aspirations, but over time, I realized something important: encouragement alone was not enough.
This realization made me pause and reflect. I was not providing anything tangible to help people move forward, to help them create the life they truly desired. That realization marked the beginning of my journey—a journey that would eventually lead to the creation of Discovery Avenue.
The Turning Point: Researching What Helps People Thrive
Over the years, I began to research and study what enables people to thrive and, conversely, what holds them back. I noticed a common thread among those who lived happier, more fulfilling lives: they had tapped into dreams, passions, gifts, and talents. These individuals did not just survive; they thrived. They lived with clarity, purpose, and joy. However, I also observed that many people operated under myths and misconceptions—beliefs that limited their understanding of what they were capable of achieving and what they had to offer. I realized that much of this disconnect stemmed from external influences—societal expectations, the opinions of others, or preconceived notions of success. People were often looking outward for validation when the real key to unlocking their potential was within.
The Power of Looking Within
This understanding reshaped my perspective. I came to see that the truest and best way to tap into our potential is to connect deeply with who we truly are. Ignoring societal pressures and focusing on our unique essence may seem daunting, but it’s a transformative process filled with lasting benefits. When we take the time to look within, we:
This realization was a turning point for me. It became clear that helping others connect with their dreams, passions, gifts, and talents—and offering them tangible tools to move forward—was the next step I needed to take.
The Birth of Discovery Avenue
With this understanding, I set out to create something meaningful: a company centered on helping individuals connect with their inner potential. That vision became Discovery Avenue. To bring this idea to life, I assembled a team of individuals with diverse life experiences. Together, we developed tools and resources such as True You, LifeShops and LifeSteps. These tools are designed to help people explore their unique essence, align their actions with their inner reality, and take concrete steps toward living the life they dream of. Discovery Avenue is built on what I call the Core Four:
1.Dreams
2.Passions
3.Gifts
4.Talents
By recognizing and intentionally accessing, pursuing and unlocking these Core Four, we can align our lives with our truest selves. This alignment brings fulfillment, balance, and purpose across all areas of life—relationships, work, education, health, personal growth, and spiritual development and rest of life.
The Benefits of Pursuing Your Potential
When we dedicate ourselves to realizing our potential, we experience profound and lasting benefits:
These benefits extend beyond ourselves. By living in alignment with our dreams, passions, gifts, and talents, we inspire others through kindness, compassion, gratitude, and trust. This creates a ripple effect, building a more supportive and purpose-driven world.
How Discovery Avenue Can Help You
Discovery Avenue is not just about inspiration—it is about action. Through tools like True You LifeShops and Life Steps, we provide practical guidance to help you:
This journey does not happen in an instant; it is a lifelong process of self-discovery, reflection, and intentional growth. But with the frameworks and resources we’ve developed, you’ll have the support you need every step of the way.
The Bigger Picture
While the journey to realizing your potential is deeply personal, its impact is universal. Imagine a world where individuals recognize their unique value, live with purpose, and contribute to a community of trust, gratitude, and compassion. That is the vision of Discovery Avenue: to revolutionize the way we see ourselves and what is possible in our lives. By helping people connect with their dreams, passions, gifts, and talents, we can create a ripple effect of positive change—not just for individuals, but for families, communities, and generations to come.
An Invitation to Begin
Every individual possesses unique, incredible and unlimited potential that they were born with. Your dreams, passions, gifts, and talents are waiting to be accessed, pursued and unlocked. The tools and resources of Discovery Avenue are here to guide you—but the journey begins with a choice. Are you ready to look within, embrace your Core Four, and take the steps toward the life you’ve always dreamed of? The path may not always be easy, but it is always worthwhile. And with Discovery Avenue, you’ll never walk it alone.
Chris LaNave
Founder
